Crédit Agricole: why I don’t understand their communication on Facebook
After I published my post on Crédit Agricole, I got several comments (one of them from the Crédit Agricole itself) which call for a more detailed argumentation. Here are the main points of concerns I...
View ArticleBNP Paribas ad on mobiles: not very believable
Banks have for a long time tried to make us believe that they are at our service. I doubt it’s true. The latest ad by BNP Paribas gives me the opportunity to illustrate my belief. The ad says...
View ArticleDexia: you’re not alone
Everyone has heard about Dexia’s problems. The French Belgian bank was eventually nationalized last week and it seems that customers had withdrawn an amazing 1b Euros since early September when they...
View ArticleClik here to view.
How to announce a bad news: the example of ING
Today’s post is far away from marketing but was triggered by a communication issue, which remains a central topic is modern marketing. ING announced within 30 days that it would reduce interest rates...
View ArticleClik here to view.
Sabine Laruelle, Belgian ministry of SMEs, on the importance of entrepreneurship
I was listening on Dec. 13th to an interview of Sabine Laruelle, the Belgian Ministry in charge of SMEs, on a local Belgian radio (Twizz). In a crisis context like the one we are currently going...
View ArticleUnicredit explicitly warns investors about national currencies reintroduction...
Very few people have noticed it but readers of this blog will be aware of an event that recently took place in Italy, when Unicredit launched a capital increase on the market. The bank edited a...
View ArticleClik here to view.
Reading the little lines at the bottom may be funny
ING launched yet another campaign for its savings account; it features an orange pig which symbolizes savings and obviously has the color of the brand. I was searching for information about the real...
View ArticleThe Delta Lloyd recipe to acquire new customers
Some customers segments are more difficult to reach than others. Independent workers are certainly one of them. They go by the “time is money” principle and usually try to make their days as productive...
View ArticleMarketing strategy: should banks charge customers more?
The boss of the National Bank of Belgium suggested that banks change their tariffs and charge customers for services like cash withdrawal, payments made by bank cards, yearly fees charged to have a...
View ArticleData Mining: does your insurance spy you on Facebook?
Have you ever thought that what you post on Facebook may have a direct financial impact on the price you pay for products and services? You may want to read further if you want to find out why. We just...
View ArticleCrédit Agricole: why I don’t understand their communication on Facebook
After I published my post on Crédit Agricole, I got several comments (one of them from the Crédit Agricole itself) which call for a more detailed argumentation. Here are the main points of concerns I...
View ArticleBNP Paribas ad on mobiles: not very believable
Banks have for a long time tried to make us believe that they are at our service. I doubt it’s true. The latest ad by BNP Paribas gives me the opportunity to illustrate my belief. The ad says...
View ArticleDexia: you’re not alone
Everyone has heard about Dexia’s problems. The French Belgian bank was eventually nationalized last week and it seems that customers had withdrawn an amazing 1b Euros since early September when they...
View ArticleClik here to view.
How to announce a bad news: the example of ING
Today’s post is far away from marketing but was triggered by a communication issue, which remains a central topic is modern marketing. ING announced within 30 days that it would reduce interest rates...
View ArticleClik here to view.
Sabine Laruelle, Belgian ministry of SMEs, on the importance of entrepreneurship
I was listening on Dec. 13th to an interview of Sabine Laruelle, the Belgian Ministry in charge of SMEs, on a local Belgian radio (Twizz). In a crisis context like the one we are currently going...
View ArticleUnicredit explicitly warns investors about national currencies reintroduction...
Very few people have noticed it but readers of this blog will be aware of an event that recently took place in Italy, when Unicredit launched a capital increase on the market. The bank edited a...
View ArticleClik here to view.
Reading the little lines at the bottom may be funny
ING launched yet another campaign for its savings account; it features an orange pig which symbolizes savings and obviously has the color of the brand. I was searching for information about the real...
View ArticleThe Delta Lloyd recipe to acquire new customers
Some customers segments are more difficult to reach than others. Independent workers are certainly one of them. They go by the “time is money” principle and usually try to make their days as productive...
View ArticleMarketing strategy: should banks charge customers more?
The boss of the National Bank of Belgium suggested that banks change their tariffs and charge customers for services like cash withdrawal, payments made by bank cards, yearly fees charged to have a...
View ArticleData Mining: does your insurance spy you on Facebook?
Have you ever thought that what you post on Facebook may have a direct financial impact on the price you pay for products and services? You may want to read further if you want to find out why. We just...
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